The European Bank for Reconstruction and Development (EBRD) is bolstering the agribusiness sector in Morocco with a €2.5 million senior loan to Maïsadour Maroc and Maïsadour Agri Maroc, subsidiaries of Groupe Coopératif Maïsadour, an important French agricultural cooperative.
The EBRD financing will help Maïsadour to expand its production of quality fruit and vegetables in Morocco and particularly the rural region of Souss-Massa in southern Morocco.
Production is organised both on Maïsadour’s own plantations and in cooperation with 25 local farms. With this EBRD-financed project Maïsadour will increase the number of local partners it works with, therefore allowing more farms to benefit from Maïsadour’s know-how, technical support and access to international markets. Maïsadour helps its local partners to achieve international standards such as those promoted by GlobalG.A.P.
The environmental dimension is also central to this support. A dedicated team assists the producers in the implementation of good environmental practices similar to those promoted by the Linking Environment And Farming (LEAF) organisation