Raising awareness is indispensable to prove water's worth, says water ethics director Hossam El-Imam.
The European Bank for Reconstruction and Development’s investments in 42 drinking and tap water projects reached 2m Euros since 2013.
“The bank is focused on a programme that improves the capacity of water usage and achieves economic, social, and environmental benefits,” said Hana Khaled, first sector banker at the European Bank for Reconstruction and Development.
The bank is currently in cooperation with the Holding Company for Drinking Water and Sanitation to develop a mobile application that allows the user to know where drinking water is cut and when it will be restored. The bank also contributes to raising awareness.
[Photo by ahmed essmat | Flickr]