The fertile valley of Adonis, fed by the Ibrahim River (Nahr Ibrahim) is home to some of Lebanon’s richest land resources.
Such an extremely rich spot has drawn the attention of a regional entrepreneur with a green mindset.
Inspired by its exceptional geographic location, Adonis valley is an organic products line established in 2005 in the Valley of Adonis. However, it is not new to the organic field as it have been active since 1998 and was the first to introduce organic growth in Lebanon, making it the pioneer in founding and promoting the organic market in the country.
Adonis Valley believes that local food heritage and taking advantage of local resources are important tools for economic development in the Fatri village.
Being a socio-environmental business, this rising organic line is aiming to increase consumers awareness and demand for healthy home-cooked local products, it also strives to be a pioneer in the conservation of Lebanon’s collective memory and indigenous knowledge not only through the preservation of the Lebanese traditional food heritage, but also by protecting the environment through sustainable agricultural means of production.
[Photo by Paul Saad | Flickr]