This post by Salman Zafar is a part of #InspireMENA – Storytelling on Sustainable Development in MENA, an initiative supported by Ecomena and +SocialGood to "raise awareness and magnify impact on sustainable development issues and projects throughout the MENA region."
Ruba Al-Zu’bi is a very well-known sustainable development policy and planning expert, and a true inspiration for youngsters in Jordan and beyond. Currently she is the CEO of EDAMA, a Jordanian business association that seeks innovative solutions to advance the energy, water and environment sectors. Ruba Al-Zu’bi is Global Resolutions' Jordan Ambassador and a Plus Social Good Connector promoting SDGs and success stories around sustainability in the MENA region.
"A big issue facing the world today is sustainability mainstreaming, which is the idea of bringing ideas and practices of sustainability to different sectors and development decisions."
[Photo via Ruba Al-Zu’bi | twitter]