We viciously seek what’s new. We buy, we try; we mindlessly shift fashion trends and redecorate our homes, veering into an endless consumerist cycle that leaves nothing but discarded items behind. And in the corners, at the edges of a society too self-involved to look beyond itself, there are millions of people deprived of basic rights. “The rising levels of poverty and hunger in Egypt are a responsibility we should all act upon,” says 22-year-old entrepreneur Mohamed Asaad with striking conviction.
“We live in a society that consumes way more than what we actually need and then generate tons of waste. Whether it is an electronic device, food, or clothes, these are things that other people need,” he adds. Asaad, a fresh business graduate from Cairo University, is one of the three 20-year-olds who came together to channel people’s donations through their mobile app, Wasteless Egypt.